Leadership

Marcel Huel

CEO

Marcel brings more than 40 years of software development and executive leadership experience to his role as Chief Executive Officer at BDM Health Software. His four-decade tenure includes BDM’s acquisition by GE (2002–2013)—where he served as General Manager of worldwide operations for both the GE Pharmacy and Lab IT divisions—and his instrumental role in re-establishing BDM as an independent, agile Healthcare technology leader.

Marcel champions BDM’s relentless focus on research and innovation, which drove the development of MöV. As a high-performance medication management and EHR optimization platform, MöV streamlines complex workflows across major health systems, enterprise hospitals, and specialized care facilities throughout North America. He remains deeply passionate about architecting intuitive software that solves intricate healthcare challenges and enhances patient safety.

For Marcel, the ultimate reward comes from empowering frontline healthcare teams. By building reliable, forward-thinking technology that reduces administrative burden, BDM enables caregivers across the care continuum to operate at peak efficiency and maximize their time at the bedside.

Armand Sewell

President

As President of BDM Healthware, Armand brings a comprehensive understanding of the company’s operations and a commitment to customer success. Since joining BDM in 1998, Armand has cultivated expertise across every facet of the business, progressing from the frontline support team to Support Manager, VP of Software Development & Technical Support, VP of Operations, and ultimately President. This path has instilled a deep appreciation for the daily realities of both the BDM team and the healthcare providers they serve.

A natural problem-solver, Armand is passionate about empowering the BDM team through optimized workflows and efficient processes. By fostering an environment where employees can do their best work, Armand ensures the consistent delivery of safe, high-quality, and user-friendly tools that help clients succeed. Backed by executive training from the GE Leadership University, the Edwards School of Business, and a continuous learning mindset, Armand is energized by the fast-paced, ever-changing challenges of modern healthcare technology.

Beyond his responsibilities of shaping BDM’s current operations and future growth Armand enjoys staying active through various sports and the hands-on focus of woodworking. Armand values quality time with family and friends, whether embarking on new travel adventures or simply gathering at home.

John Frail

VP Marketing, Sales and Business Development

John joined BDM in 1989 and now utilizes his more than 30 years of experience in healthcare information technology to provide effective leadership to all solution and services sales, business development activities as well as marketing strategies and initiatives.

He has held several roles in his career at BDM including leading the worldwide operation of the Pharmacy and Lab Sales teams for GE Healthcare and helping to pilot the transition from BDM to GE in 2002 and then back to BDM in 2013. A presence in every BDM system sale since 1995, he has an award-winning, proven track record in healthcare sales, and has dedicated his entire career to serving BDM’s clients across the U.S. and in Canada.

John is proud of his and his team’s role in BDM’s standing in the pharmacy information systems community, and looks forward to leading BDM’s expansion into other healthcare markets with its next generation of products and services.

Laurienne Thesen

VP Products and Portfolios

Laurienne draws on her wealth of industry experience with organizations as diverse as the U.S. Navy and the Geisinger Medical Center to address and solve challenges in healthcare. She’s been with BDM since 2007, and her knowledge of a variety of clinical users and systems across multiple facilities enables her to focus on improving workflows and generating more streamlined and efficient processes for clients. Laurienne is responsible for all product management including the design and implementation of new modules as well as successive versions of BDM’s applications.

Laurienne loves the variety inherent in working in a perpetually evolving field. She’s passionate about investigating challenges, improving design, enhancing workflows and developing solutions tailored to each client’s specific needs. Most important to her, though, is empowering clinicians to use best-in-class software solutions to provide the highest level of care possible.

Shaun Huel

Controller

Shaun has been putting his extensive sales, business and accounting knowledge to work for BDM for the past decade after beginning his career with GE, where he won the USCAN President’s Award as one of their top salespersons in his first year. His role is a bit of a catch-all for business activities at BDM, but he has a specific passion for contracting, financial reporting and cleaning up inefficiencies to make the business run as smoothly as possible. It’s also important to Shaun to foster strong relationships with both customers and vendors.

Shaun convocated with a BComm (with Distinction) from the University of Saskatchewan before receiving his CPA, CMA designation in 2015, when he was named valedictorian and won the CMA President’s Gold Medal. He currently serves as Treasurer of the board of AIDS Saskatoon.

Kirby Haveroen

Manager, Information Technology and Security

Kirby has 16 years of experience in healthcare information technology, specializing in risk management, application security and cloud technology. He holds a bachelor’s degree in Computer Information Systems from Devry Institute of Technology, is a member of the GIAC Advisory Board and currently holds CISSP, GCED and GWAPT security certifications.

Kirby is responsible for leading BDM’s team of technical professionals focusing on customer satisfaction, particularly as it relates to application implementation, upgrades and minimizing downtimes. He’s also proud of designing a HIPAA-compliant, BDM-hosted application solution that’s cloud-based, enabling BDM clients to access software, workflows and expertise without significant capital investment. Most important to Kirby, though, is putting his expertise in security and risk mitigation to work for BDM’s clients, who can be confident all data within a BDM implementation is handled responsibly and stored securely.